CLIENT: THERME BUCURESTI

Campaign objective

Generate awareness and emotion regarding the topic of Galaxy Area extension where all the families with their children (with no restrictions regarding their age) have access. Communicate the highs of the new area – the biggest Himalaya salt construction in Europe and the biggest field of play for all the family in our country.

Information on the campaign:

Two days before the official launch for the public, the journalists had visited the new area during a guided tour. They could see the biggest Himalaya salt construction in Europe, the first salt library in Romania, the biggest field of play for all the family in our country, thematic wet sauna, infrared therapy bed etc. There was also a private presentation for bloggers. The day ended with a VIP Family Party where journalists, bloggers and other relevant KOLs enjoyed a preview of the new area.

Results

The extension of the new area was mentioned in more then 60 articles and TV news in the most influential Romanian publications and blogs (PRO TV, TVR1, România Actualități, News.ro, Click, Hotnews, Ziarul Financiar, Business Mgazin, Radio România Actualități etc.) with an estimated total reach over 6 million persons. Some of the most influental Romanian bloggers (Prințesa Urbană, Radu Dumitru and Alex Mihăileanu) writed on their blogs about how it is and how it “feels” the new area of Therme Bucharest.