CLIENT: SONY MOBILE ROMANIA

Context

9 out of 10 Romanians are interested in football, 30% of them saying that they are very emotionally involved when it comes to their favorite teams. The percentage of those who are constantly watching the “king of sports” is, according to recent studies, the largest in Europe.

ABOUT THE CAMPAIGN

Together with Sony Mobile Romania and Dolce Sport we have challenged UEFA Champions League’s supporters to submit the most creative selfies while they are watching the group matches and the best ones being selected by sport personalities and awarded with Xperia phones, PS4 Slip Consoles or Xperia notebooks and pens.

RESULTS

  • Almost 1 000 selfies were submitted
  • 15 winners who celebrated the spirit of football