Isabela is working her magic in communication for more than 6 years. She specializes in healthcare communication with focus on both medical services and pharmaceuticals market, coordinating brand and corporate communication for big players in the medical services market and working on multi-stakeholder disease awareness campaigns and educational programs, within the vaccination, immunotherapy or OTC division. Isabela holds a B.A. in Political Sciences from National School of Political and Administrative Studies, and a Master of Communication and Advertising from University of Bucharest. Also, Isabela is a Young PR Lions Finalist at the Cannes Lions 2014 competition. Passionate about neuromarketing, behavioral economics, decision making and a big fan of Dan Ariely theory and Ayn Rand philosophy. Analytical rather than descriptive, organized rather than unpredictable, believer and promoter of world-bettering initiatives and enthusiastic about people.

Despre coloană vertebrală în comunicare

The practice of public relations is all about earning credibility. Credibility, in turn, begins with telling the truth. Public relations, then, must be based on doing the right thing – in other wo...