It is time to put responsibility into the light

Client: Raiffeisen Bank Romania Project: Raiffeisen Bank rebranding campaign – It is time to put responsibility into the light Completion date: September 2018 Context In 2017, Raiffeisen Bank Romania conducted an „inside out” research process to identify its strengths and weakness’, seeking to uncover existing truths about the bank which could be amplified Following the …

Money Bistro

Client: Raiffeisen Bank Romania Project: Money Bistro educational financial platform Completion date: March 2019 Context According to Standard & Poor’s Financial Literacy Survey, Romanians rank last in the European Union when it comes to financial literacy, with only 22 percent of them that can understand financial concepts, such as risk management, inflation and bank interest …

10 Years of Mandatory Private Pensions in Romania

Completion date: April 2018 Client: APAPR Project: 10 years of mandatory private pensions in Romania Context & objectives The celebration of 10 years of Romanian activity of the Pension Pillar II coincided with a crossroads moment, when setting up the mandatory private pensions was significantly impacted by the political initiatives taken in the public space, …

Courage Book Launch

Completion date: July 2017 CLIENT: PIRAEUS BANK Project: Courage book Campaign’s objective We wanted to promote in a creative way and with a long-term impact, the submitted stories in the “Culegătorii de curaj” app, launched in 2015 by Piraeus Bank and Courage Romania community Context While in the country are less than 300 bookstores, 42% …

Piraeus: România curajoasă

Completion date: February 2017 Client: PIRAEUS BANK ROMANIA Project: România curajoasă Campaign objective: During the last 2 years, Piraeus stood for accomplishing dreams and rediscovering those truly valuable things in one’s life that are worth investing time, emotions and money in Information on the campaign: Together with Vintilă Mihăilescu, a well-known Romanian anthropologist, and with …

“10 Years of Provident” Internal Communication Campaign

CLIENT: PROVIDENT Campaign objective Provident celebrates this year 10 years of activity on the Romanian market, an occasion to highlight the company’s achievements of the past decade by an integrated communication campaign Information on the campaign The communication campaign celebrating Provident consisted of several components: Corporate, Consumer, CSR, and Internal Communication The internal communication campaign …