Agricola: Functional Eggs Launching

Completion date: April 2018 Client: AGRICOLA Project: Functional Eggs Launching Context Launching 2 unique types of functional eggs – The Kind-Hearted Eggs, naturally enriched with Omega 3 (Ouă Inimoase) and The Big-Eyed Eggs, naturally enriched in Lutein (Ouă Ochioase) Information on the campaign: Together with relevant journalists and with one of the well-known nutritionists in …

Smart Cooking for the Holidays

Completion date: December 2017 Client: FLORIOL / BUNGE ROMANIA Project: Smart Cooking for the Holiday CONTEXT During winter holidays, the time spent by women in Romania to choose the ingredients for Christmas dinner is three times higher When it comes to menu choice, 40% of them choose traditional recipes, 26% reinterprets traditional recipes to be …

Floriol Go Healthy

Completion date: December 2017 Client: FLORIOL Project: Go Healthy Campaign objective: Increasing public awareness on a healthy lifestyle and creating an emotional brand connection, positioning Floriol as a sunflower oil that gives us not only the vegetable fats but also Vitamins and healthy acids Information on the campaign: Together with Larisa Petrini, one of the …

Mazilique & Teo’s Kitchen for Bonduelle

With less time, more education and understanding of the value of correct nutrition in their daily lives, Romanians are looking for quick ways to obtain a healthy meal Bonduelle takes pride in its healthy products, which can help cook the most delicious meals, which save time but earn nutritional values

Dettol Relaunch

Completion date: May 2017 CLIENT: RECKITT BENCKISER CAMPAIGN OBJECTIVES Educating consumers on the correct routine of cleaning and disinfecting and producing relevant content for the audience in a conversational manner; Boost trust in the practice of disinfection and encourage people to adopt and expand this behaviour, thus driving category growth; Busting myths about cleaning and disinfecting …

Sony @UEFA Champions League

CLIENT: SONY MOBILE ROMANIA Context 9 out of 10 Romanians are interested in football, 30% of them saying that they are very emotionally involved when it comes to their favorite teams The percentage of those who are constantly watching the “king of sports” is, according to recent studies, the largest in Europe ABOUT THE CAMPAIGN …