Protect her wings

Client: MSD Romania Project: Protect her wings campaign Context & objectives Cervical cancer is, in Romania, both an unaddressed burden as well as a “taboo” subject: in 2017, 2 out of 3 women were not getting tested against cervical cancer and 3 out 4 had never heard of the anti-HPV vaccine, the primary prevention method …

Immuno-Oncology, a New Paradigm in the Treatment of Pulmonary Cancer

Client: Bristol-Myers Squibb Project: Immuno-oncology, a New Paradigm in the Treatment of Pulmonary Cancer Context & objectives At the beginning of 2017, pulmonary cancer was a subject much debated in the national press Thousands of articles were published yearly, on this subject Despite the large number of occurrences on the subject, very few of them …

Casiopeea Marathon 2017

75% of Romanian women diagnosed with breast cancer are reaching mastectomy stage due to late detection and it is very difficult to obtain a mammary prosthesis We organized a charitable event whose profits were used in buying and donating mammary prosthesis to Romanian women who went through the procedure and survived breast cancer

Dettol Relaunch

Completion date: May 2017 CLIENT: RECKITT BENCKISER CAMPAIGN OBJECTIVES Educating consumers on the correct routine of cleaning and disinfecting and producing relevant content for the audience in a conversational manner; Boost trust in the practice of disinfection and encourage people to adopt and expand this behaviour, thus driving category growth; Busting myths about cleaning and disinfecting …

Durex-Do Not Disturb!

CLIENT: RECKITT-BENCKISER Campaign objective Near the summer season, the number 1 condom brands in the world  – Durex, wanted to alert the general public towards the impact of technological abusive consumption on sexual life, during holidays and also, to encourage couples to take a break from using smartphones Information on the campaign Being the first brand …

“Better than Yesterday” – Internal Communication Campaign

CLIENT: REGINA MARIA Campaign objective In 2015, Regina Maria Healthcare Network celebrated 20 years of activity in Romania, an occasion to launch its new organizational identity – new values and a new employee assessment method The objective of the “Better than Yesterday” internal communication campaign was to familiarize the employees with the new identity and …