Rogalski Damaschin PR and Therme Bucharest won Gold for the #cultureofhealth flash mob at Digital Communication Awards, Europe’s most prominent digital communication competition. The award ceremony took place last night in Berlin. The project was nominated for two categories: Content Marketing and Viral Video, winning Gold in the latter.

Being nominated at Digital Communication Awards alongside campaigns we read about in the international media with awe and, shall we say, with a little professional envy, is something amazing in itself. But the true accomplishment is to show your campaign to an international jury and try to persuade the judges that your project deserves to win. This is truly an exercise in persuasion, which I for one believe should be adopted by many communication-related competitions. I am delighted I was part of this and especially that we won in such a difficult and competitive category like Viral Video,” said Alexandra Radu, Communication Director, Rogalski Damaschin.

This year, several of the largest companies and agencies in the world submitted campaigns in the Viral Video category, among them Allianz Worldwide, Novartis, Unilever, Edelman, and BBDO, with Rogalski Damaschin the only independent agency competing. A second Gold prize was awarded in the same category to Fashion Revolution and Ketchum Pleon & BBDO, something unprecedented for this year’s edition of the festival.

We have enthusiastically supported this cultural project, which once again sparked interest and won appreciation abroad. Together with our partners at Rogalski Damaschin we turned culture into viral communication, conveying the deep-held values of the Romanian public to a global audience. The award we received last night proves once again that we belong to the international elite of brands that give people unforgettable experiences,” said Stelian Iacob, general manager of Therme Bucharest.

The #cultureofhealth flash mob was an absolute first, the largest unconventional musical event featuring an orchestra in Romania: 80 players, among which 8 drummers, 22 violinists, 9 percussionists, 4 cellists, and 3 trumpet players, made two beloved tunes sound equally majestic and familiar. The players surprised the visitors of the complex with an impromptu concert, an unconventional rendition by the Bucharest Symphony Orchestra of George Enescu’s Romanian Rhapsody and Johann Strauss’ Radetzky March. For a few minutes, the complex became an enormous concert hall where people’s cheers of delight sustained the orchestra’s playing.

The project was a joint collaboration of Rogalski Damaschin, Therme Bucharest, Studio Set, director Goran Mihailov, and the Bucharest Symphony Orchestra.

About Rogalski Damaschin Public Relations

Rogalski Damaschin Public Relations believes that it is indeed possible for the whole community to evolve through communication, at a time when consumers expect increasingly more from brands, companies, and leaders. The agency’s mission is to create positive social and economic impact through ideas that inspire change for the better. Hence, the agency promotes, in the current PR language and practice, the notion of “good advocacy”, which means militant, honest, and creative communication that is apt to generate valuable content and positive results both for companies and consumers. The agency has two specialized divisions: Consumer PR, coordinated by Alina Damaschin, as Creative Leader, and Corporate PR, coordinated by Eliza Rogalski, as Strategy Leader.

About Therme Bucharest

Therme Bucharest is the largest wellness and entertainment thermal complex in Europe, a greenfield investment covering 250,000 square meters, with a total area of over 30,000 square meters. Named Europe’s top project of its kind by the prestigious publication Tuberides, after an assessment spanning more than 300 aquatic projects, Therme Bucharest has become the most sought-after destination for the people in Romania and more than 30 other countries. Launched after a campaign that earned Romania praising titles in the international media, Therme Bucharest is today the most successful destination for relaxation and entertainment, open throughout the year. Therme Bucharest is an investment of A-HEAT GROUP AG, a corporation headquartered in Vienna, Austria.