The supremacy of the fan, the decline of the “community” Yes, Facebook established the online communities as they are now and forced brands to adapt to an open conversation not with one or two consumers, but with hundreds, thousands, millions at once But paradoxically, as the communities grew larger, the people gained more confidence in …
Most brands have today a wealth of “tools” at hand with which they can captivate consumers – stories, games, humor, movies, apps, or educational materials, all showcased as alluringly as possible Brands are beginning to understand that real friendships mean first coming forward and only then waiting for consumers to act Before the internet, getting …
You must have heard of Izabella, the teenager who, on her first time on Facebook, hit the wrong button while setting up an event and found herself having invited the whole nation to her birthday With the newspapers slumbering in the usual scarcity of news at the beginning of the year, her story made headlines, …
Those familiar with the world of motorbikes know that “biting the asphalt” is rather a question of when and how you will fall off the motorcycle – and definitely not one of likelihood The year 2014 taught us that in the case of communication crises it is rather about time, scope and impact than of …
In the past two years, Romania experienced several major civil unrest moments, a sign that people are beginning to wake up and show interest for the changes that affect them, even indirectly The Rosia Montana scandal marked the emergence of a new class of stakeholders in the life of companies and brands, which in Romania …