July 24, 2017
Completion date: July 2017
Client : CEZ Romania
Project: CEZ E-Mobility Day
CONTEXT
Pollution and reducing the emissions is a great theme everywhere in the world and CEZ, as a major wind-electricity producer in Romania, has a commitment toward protecting the environment. The actual level of technology integration in transportation is the link to the future of the mobility. This the reason why CEZ Group in Romania has celebrated, since 2016, the E-Mobility Day, in July, involving the CEO of the company, Martin Zmelik, in activities connected to smart transformation of the urban transportation. In 2017, the project took new dimensions thanks to a e-survey that showed what Romanians were thinking about e-mobility and the future of the urbanization.
OBJECTIVES
Continue raising awarness and broaden the of e-mobility, going beyond and touching multiple aspects of life
Challenge Romanians to think about the alternative mobility ways and future urban environment
Educate general public to embrace new technologies and e-transportation, carpooling or car-sharing
STRATEGY
We launched a study searching Romanian knowledge, ideas & thoughts about e-mobility available solutions & needs. The results were highlighted in an infographic which was delivered together with the final video where Martin Zmelik, CEO CEZ Romania and Cabral, TV anchor, were the protagonists.
CONCEPT
Discussing e-mobility solutions for a future e-city, roads and potential infrastructure while test driving an e-car and a Pegas e-bike.
IMPLEMENTATION
One day experiment in the urban traffic, in Bucharest, transposed in a video. Two main characters, CEZ CEO Martin Zmelik and the tv anchor Cabral. A tour in the city using different electric vehicles (EV, electric bike). A dialogue about the challenges of the future – smart living, e-solutions, urban mobility, car pooling, car sharing.
HIGHLIGHTS
47 mentions in online & press
18 mentions on Facebook
527,000 views (teaser + long version video)
