February 24, 2018
COMPLETION DATE: February 2018
CLIENT: CEZ Romania
PROJECT: CEZ Outfits
CONTEXT
CEZ Romania is continuously adapting to new technology and customer trends, succeeding to evolve next to its partners and customers; in line with this external approach of care, CEZ Romania demonstrates employee centricity.
OBJECTIVES
Strengthen brand position by transmitting key brand attributes – customer centricity and community centricity
Generate employer brand engagement
Contribute to the overall objective of market differentiation, both in industry and towards consumers and customers
STRATEGY
We created a clothing collection for employees to emphasize their importance and value for the company.
CONCEPT
Tailored care for the employees and customers.
IMPLEMENTATION
In partnership with Romanian designers, Iulia Radu, CEO Depot 96 and Ionut Marin, CEO Viggo, we launched a custom made-to-measure professional clothing collection for the employees of CEZ Romania’s Customer Relations Centers, in the context of a broader process of modernization and organization reshaping. The project is a new way to start a dialogue with the clients about the company’s values. The uniforms’ design was customized with brand identity and traditional Oltenian motifs which reaffirms the concern on local values.
HIGHLIGHTS
61.300 YouTube views
207.500 Facebook views
53.500 Instagram reach
671.000 total reach
After event: 21 stories and 55 Social Media mentions