Campaign objective

Romanian people are very passionate about football and Therme Bucharest is very passionate about sports and health. Taking this into account, the biggest recreation, wellness and entertainment centre in Europe wanted to offer to every football fan An unique experience watching EURO 2016 by projecting the matches on a very big screen (as big as a three floor block), on the beach and with the family.

Information on the campaign

EURO 2016 started with a special activation – visitors centre could sing along the football players the Romanian hymn on the beach or while having a bath in the pool. During the tournament, the Therme beach was the host of special events and live transmission on Facebook. Also, Dolce Sport TV arranged a live studio at Therme Bucharest during the tournament where big sport personalities, such as Helmut Duckhadam had watched the matches on a screen as big as three floor block. Also, during EURO 2016, sports journalists remote their office on Therme Bucharest beach.


EURO 2016 at Therme Bucharest had a large media coverage – 11 TV news (Dolce Sport & Observator – Antena 1) and dedicated materials in the most influential generalist and sport Romanian publications (Gazeta Sporturilor, Prosport, Adevarul, Evenimentul Zilei, Click, Libertatea etc.). The activation during EURO 2016 had strenghted Therme Bucharest position on entertainment market and the brand`s relationship with journalists and other relevant key opinion leaders.