August 13, 2017
Completion date: August 2017
PROJECT: EXPERIENCE ROMANIA & EXPERIENCE BUCHAREST 2017
CONTEXT
Romania has an immense potential in becoming the top traveling destination from Central and East Europe. Research shows that 2.5 million tourists have visited Romania in the first half of 2017, spending nearly 2.6 million RON. Most of them come from Europe and enjoy destinations such as Bucharest, Brasov, Sibiu, Timis, and Cluj.
OBJECTIVES
Generate awareness and create buzz around Romania and Bucharest, as the top travel destinations from Central and East Europe
STRATEGY
Media coverage from the generalist and cultural publications, blogs and influencers, obtaining a high reach.
CONCEPT
Experience all the known and hidden gems Bucharest and Romania have to offer.
IMPLEMENTATION
Experience Bucharest and Experience Romania are some of the largest projects which aim to promote the country and transform it into a major tourist destination. Experience Romania opened with a big press conference about The future of tourism in Romania, which hosted many national journalists, foreign bloggers, and Instagrammers, national authorities. The project continued with 2 weeks of traveling throughout the country, receiving media coverage in cities such as Brasov, Sibiu etc.
RESULTS
Large media coverage – over 100 press and TV appearances, 30 blog posts, thousands social media posts, over 1.5 million impressions.