Completion date: November 2017

Client: BONDUELLE

Project: MAZILIQUE & TEO’S KITCHEN FOR BONDUELLE

CONTEXT

With less time, more education and understanding of the value of correct nutrition in their daily lives, Romanians are looking for quick ways to obtain a healthy meal. Bonduelle takes pride in its healthy products, which can help cook the most delicious meals, which save time but earn nutritional values.

OBJECTIVES

Inform the public about the launch of new Bonduelle products and the creative ways they can be used in cooking.

STRATEGY

Working with two known Romanian food bloggers, Mazilique and Teo’s Kitchen, in communicating the new products.

IMPLEMENTATION

Mazilique is an influencer among the target. The campaign implied the blogger taking over Bonduelle’s Instagram, announcing on her own page the takeover. Teo’s Kitchen created healthy recipes using another Bonduelle product, rewarding a couple of lucky readers with city breaks in European destinations.

RESULTS

Over 5.000 impressions, over 4.000 Reach – Mazilique

Over 200.000 reach – Teo’s Kitchen