CLIENT: PIRAEUS BANK ROMANIA

Campaign objective:

During the last 2 years, Piraeus stood for accomplishing dreams and rediscovering those truly valuable things in one’s life that are worth investing time, emotions and money in.

Information on the campaign:

Together with Vintilă Mihăilescu, a well-known Romanian anthropologist, and with Andrei Gîndac, a Romanian photographer, we made România Curajoasă, an integrated online platform, by gathering small and big stories from all over the country, showing them on a real-time adapting map, everything in order to challenge Romanians to contribute to it sharing stories with us.

Results:

  • Increased presence on digital, PR and social media
  • More than 20 stories on the platform