December 23, 2017
Completion date: December 2017
Client: FLORIOL / BUNGE ROMANIA
Project: Smart Cooking for the Holiday
CONTEXT
During winter holidays, the time spent by women in Romania to choose the ingredients for Christmas dinner is three times higher. When it comes to menu choice, 40% of them choose traditional recipes, 26% reinterprets traditional recipes to be healthier or reinvents them to be more spectacular (12%)
ABOUT THE CAMPAIGN
During the holidays, more and more people are interested in a healthy lifestyle choose light meals instead of a traditional menu => need for healty meals ideas.
We offered Floriol fans interested in a healthy choice for Christmas dinner with a video recipe of a traditional dish, reinvented in a healthy way => turkey roulade with pomegranate.
RESULTS
Providing a healthy alternative (for Christmas dinner) to Floriol Facebook community.
Facebook: reach 220.000, 72.000 video views, over 1500 reactions, clicks, coments and shares.
YouTube: over 30.000 views
