23/01/2017

CLIENT: FLORIOL / BUNGE ROMANIA

CONTEXT

During winter holidays, the time spent by women in Romania to choose the ingredients for Christmas dinner is three times higher. When it comes to menu choice, 40% of them choose traditional recipes, 26% reinterprets traditional recipes to be healthier or reinvents them to be more spectacular (12%)

ABOUT THE CAMPAIGN

  • During the holidays, more and more people are interested in a healthy lifestyle choose light meals instead of a traditional menu => need for healty meals ideas.
  • We offered Floriol fans interested in a healthy choice for Christmas dinner with a video recipe of a traditional dish, reinvented in a healthy way => turkey roulade with pomegranate.

RESULTS

  • Providing a healthy alternative (for Christmas dinner) to Floriol Facebook community.
  • Facebook: reach 220.000, 72.000 video views, over 1500 reactions, clicks, coments and shares.
  • YouTube: over 30.000 views