CLIENT: UNISOL / BUNGE ROMANIA

CONTEXT

63% of Romanians prefer sweets which are always present in their weekly menu. Homemade cakes are the most appreciated thanks to their authentic taste provided by natural ingredients: cherry cake, sponge cake. Before Easter, together with “Practic în bucătărie” readers, we launched Unisol.

ABOUT THE CAMPAIGN

Cookies, a sunflower oil enriched with butter flavour for soft and full of flavour desserts.
The event took place at a mansion in Mogoșoaia and it brought together both journalists and readers of Practic în bucătărie, for few hours of music, dance and food prepared by chef George Mihai and all ending with a traditional Easter cheesecake made right in Practic’s kitchen with Unisol Cookies.

THE RESULTS:

Creating a community around this new product of Unisol’s main targets.
Extended and positive media coverage in the most relevant FMCG publications and also in women’s magazines and cooking magazines.