March 2, 2017
Completion date: May 2017
Client: Universal Robots
Project: What managers think about robots and automation
CONTEXT
Executives and entrepreneurs increasingly rely on automation and robots to drive up output and cut costs, as companies face growing difficulties in finding qualified candidates to fill jobs.
OBJECTIVES
Increase Universal Robots awareness
Expand visibility in industrial/logistics press
Underline the association between collaborative robots and SMEs
STRATEGY
Launching a study to show that by increasing industrial automation in Romania, the companies and the employees will prosper: it will preserve jobs, make room for wage raises and bring in higher revenue.
CONCEPT
Human-robot collaboration is the dominant trend of the following years.
IMPLEMENTATION
We launched a study to find out the ideas & thoughts about the human-robot collaboration trend. The study results were revealed in a press release which registered a high coverage in media.
HIGHLIGHTS
50 online news
7 Facebook posts
More than 10.000 AVE
Audience – more than 250.000
