Each of the 1.4 million CEZ clients has had the chance of contributing to the setting-up of the “Energy Library”. The point was to attempt the transition of billing from the paper bill mailed monthly to users’ homes, a costly and wasteful approach, to the electronic bill. Broadly speaking, what was sought was the clarification of the way in which technology improves and simplifies the daily life of the average user. So what, if anything, bridges the way between the new and the old, the useful and the ineffectual?

Vasile Tiucsan is a blind man, aged 45, who lives in a rural area of Romania named Bala (Mehedinti). He has lived with the disability for most of his life. A few years back, he figured out a way to use text-to-speech software and the CEZ e-bill to manage his payments. The conjunction between Vasile’s ingenuity and his passion for Romanian literature inspired the CEZ campaign that ran under the “Turn paper into energy” slogan: for each of the first 25,000 new subscribers to the company’s online facility, CEZ donated 1 leu to the “Energy Library”, an online library containing over 300 audiobooks dedicated to the blind population in Romania. The first audiobook uploaded on the platform was “Luminita, mon amour” by Romanian author Cezar Paul-Badescu, read aloud by CEZ employees.

Developed in partnership with the Romanian Association of the Visually Impaired and Audio Libraria, the project ran from the 22nd of December. The relation between needs and technological improvement constantly reshapes our society’s means of expression and its cultural heritage.